To be trusted with the soul of something entirely new, something that had never existed before in a country that does not open its doors lightly, is a rare and humbling gift.

Japan, where design is not decoration but devotion. Where intention lives in every line, every silence, every carefully chosen thing. To bring CBD into that world — gently, beautifully, with reverence, required more than a logo. It required a language.

Amira is the very first CBD Head Spa in Japan. Born at the intersection of ancient ritual and modern healing, stepping quietly through a door that has long been closed.

I had the profound honor of building her identity from the ground up. The brand, the mark, the feeling she carries when she enters a room. And the founders who dreamed her into being? They made this work feel so effortless, so sweet. 

To help shape something so significant, in a country that holds design sacred — a place that, to me, feels like home, is the kind of work that reminds me why I do what I do.

We didn’t just build a brand, we built a moment in history.